What does it take to build a nonprofit that feeds more than 5,000 children every week—without paying a single salary?
In this episode of Rock Solid, host Bryan Eisenberg sits down with Monica von Waaden, founder of Hope Austin and Hope Round Rock, to discuss her extraordinary journey from special education teacher and attorney to leading one of Central Texas' most impactful organizations addressing child food insecurity.
Monica shares how Hope Austin has evolved beyond traditional backpack programs by providing nutritious, protein-rich meals that help children learn, grow, and succeed in school. She explains why education and nutrition go hand in hand, the operational challenges of serving thousands of students across multiple school districts, and why every volunteer plays a vital role.
The conversation also explores leadership, adapting through change, building community partnerships, succession planning in family businesses, and why serving others creates stronger communities for everyone.
Whether you're a business owner, nonprofit leader, volunteer, or simply passionate about making a difference, this episode offers practical leadership lessons and an inspiring reminder of what communities can accomplish together.
In this episode you'll learn:
• Why nutrition is essential for educational success
• How Hope Austin serves over 5,000 children every week
• The leadership mindset behind a 100% volunteer-powered organization
• Lessons on adapting, growing, and embracing change
• How community partnerships create lasting impact
• Ways you can volunteer and make a difference locally
If you enjoyed this conversation, be sure to Like, Subscribe, and Share to help us highlight the people making Round Rock an incredible place to live and do business.
Rock Solid is brought to you by host Bryan Eisenberg, a New York Times bestselling author, digital pioneer and co-owner of A Place At Home - North Austin, a Round Rock based home care agency.
Bill Combes, owner of a local Round Rock digital marketing agency, No Time for Social.
Brent Pierce, owner of Round Rock Studio, empowering local businesses to share their stories with his two podcast sets and state of the art photo studio.