What happens when two data experts decide to bring enterprise-level analytics to small businesses?
In this episode of Rock Solid, host Bryan Eisenberg sits down with Arantza Garcia Delfin and Femke Munting, co-founders of Amralytics, to talk about how small businesses can stop guessing and start using data to grow with confidence.
Arantza and Femke share how their work with local businesses uncovered a common challenge: owners are overwhelmed by platforms, reports, and dashboards, but still do not know which numbers actually matter. They explain how Amralytics helps simplify that chaos by translating data into clear actions that improve profit, staffing, inventory, marketing, and peace of mind.
They also break down a real example of helping a coffee shop increase owner profit by $45,000 in just four months through smarter forecasting, staffing, inventory planning, and social media analysis.
In this conversation, you will hear:
- Why small businesses have more useful data than they realize
- How analytics can reduce waste and improve decision-making
- Why confidence and clarity matter as much as profit
- Lessons from visiting 30 small businesses in 30 days
- How Amralytics is making advanced analytics accessible for local business owners
If you are a business owner trying to make smarter decisions without drowning in dashboards, this episode is for you.
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Rock Solid is brought to you by host Bryan Eisenberg, a New York Times bestselling author, digital pioneer and co-owner of A Place At Home - North Austin, a Round Rock based home care agency.
Bill Combes, owner of a local Round Rock digital marketing agency, No Time for Social.
Brent Pierce, owner of Round Rock Studio, empowering local businesses to share their stories with his two podcast sets and state of the art photo studio.